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KS Oils Ltd, one of the leading manufacturers of mustard oil in India, is looking at Rs 1,000-crore turnover
by the next fiscal by acquiring edible oil plants and intensive retailing. By 2010, it hopes to see a turnover
of Rs 3,000 crore.
Currently, its turnover is Rs 608 crore. The company recently acquired an edible oil plant in Jodhpur,
Rajasthan, and is in the process of acquiring another in Madhya Pradesh, to be finalised in a few weeks.
"We are looking at Madhya Pradesh, Uttar Pradesh and Rajasthan for more acquisitions. We are
concentrating on these regions as they are mustard seed growing areas," said Mr Sanjay Agarwal, CEO,
KS Oils.
The company plans to sell its products through leading retailers. Retail forms 20 per cent of total oil sales
and the company aims to push up this share to 50 per cent.
"We have opened 71 Central Distribution Points (CDPs) all over the country and plan to lift the number to
200," said Mr Agarwal. Guwahati, Bilaspur and Raipur are some of the proposed CDP sites.
The company markets mustard oil under the brand names, namely, `Double Sher', `Kalash', `KS refined',
and `KS gold', and enjoys market leadership in the edible oil sector in North East and East India. "Our
strategy is to cement our position where we have a strong presence and then expand to the south and
west," said Mr Agarwal.
In addition, the company is planning to launch spa oils for massages in the next 3-4 months.
Shares of the company fell by 0.23 per cent to close at Rs 240.60 on the BSE. |
