Over the past two decades, K S Oils has built, nurtured and continually improved upon its various brands of edible oils. As a leading FMCG player in India and a leader in the mustard oil segment, K S brands dominate the market especially in East and North East India. Recently the Company has forayed into Central and North India and the consumer response has been encouraging. Today, K S brands are trusted by millions of consumers and are delighting their palate.

K S brands comprise a range of healthy cooking oil brands in mustard, refined oil and vanaspati, thus catering to the tastes and preferences of different categories of consumers. Our emphasis on 'convenience' packaging of our brands ensures that they meet the needs of consumers at every price point. All our brands have been developed on the basis of consumer feedback and preferences derived from in-depth market research. Over the years we have invested significantly in nurturing these brands in terms of quality, health, packaging and market penetration.

K S has been able to create two very powerful brands in the mustard oil segment, a very significant achievement as 75% of mustard oil in India is sold loose. The company’s strict adherence to quality, purity and delivering unadulterated oil to consumers has won it unstinted loyalty from millions of homemakers who trust K S Oils products as their cooking oil partner for the whole family. Each brand in the K S basket has a distinctive positioning catered to address a specific consumer need.

The Company invests significantly in creating brand awareness and consumer education; from TV commercials to health camps to promotions informing consumers of the health benefits of its products, the Company has created strong brand recall and loyalty among every Indian household.