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Mumbai, Sept 1, 2008

K S Oils Announces Launch of Brand New "Consumer Centric" Website


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Sept. 1st, 2008, Mumbai: K S Oils Limited, one of India's leading integrated edible oil company and the leader in the Packaged Mustard Oils business has launched an informative, interactive website, accessible at the address www.ksoils.com . The new website is designed on Web 2.0 standards. The site will provide in-depth and up-to-date information on K S Oils as a corporate entity and its products across its three segments of Mustard, Soya and Refined Oil.

"The launch of our new consumer centric website is in line with our online brand building strategy. Our new expanded and improved customer friendly site will allow us to better meet the aspiration led needs of our customers." commented Sanjay Agarwal, MD, K S Oils.

The new website is an interesting site to visit for health freaks, edible oil experts and consumer buffs. It offers a lot of information to every visitor and an insight into the world of K S Oils. The new website is our endeavour to create reasonable amount of information available in the site on the edible oil industry.

The website addresses the needs of the modern Indian homemaker who while managing the family or working in the office likes to get information on her fingertips. Keeping the Indian housewife in mind, the website has interesting sections with ageless beauty tips, mouth watering health recipes and first aid directions in case of emergency.

The website reaches out to internal audiences like employees and people wanting to join the company. The company's employee communication magazine, Mustard Magic, is available in a download ready format in the website.

The website will regularly undergo information updates.

About KS Oil Limited

K S Oils Limited is a leading integrated edible oil manufacturing company with product range constituting mustard and Soya bean oils. The company is headquartered in Morena in Madhya Pradesh and the promoters have a history of over 100 years in the commodities industry. It is listed in the Bombay Stock Exchange (BSE) and National Stock Exchange (NSE) and is the largest processor of mustard seeds in India. Managed by a team of leading professionals with rich industry experience and backed by the promoters - The Garg family - with a consistent track record of performance, the company is today amongst the top 5 edible oil companies in India and is poised to become a global player in the years to come.