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Indian Consumer Market

a change from pyramid to sparkling diamond

India's ascendance as an economic power to reckon with, has forced
the world to unravel the mystery called India. An intriguing element
of this mystery is India's consumer market; characterized by diverse
languages, regions, religions, economic and social status, this
market has always been a tricky proposition to understand.

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Mustard Oil

the cooking oil with a low heart risk profile

Mustard Oil is one of the best cooking oil particular for heart
patient because it has an Omega 3 (MUFA) and 6 Fatty Acid
composition (Linolic and alpha Linolic Acid respectively) in
good proposition close to 10.1 rarely found in any other oil.
The ideal ratio of Omega 6 and Omega 3 is 10:1.

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An Analysis

Why Mustard oil beats Sunflower, Safflower, Soyabean & other Omega 3 fatty acid rich oils?

The omega 3 polyunsaturated fatty acids have had a major
impact on thinking in medicine. The parent fatty acid
in the omega 3 fatty acid family is alpha-linolenic acid (ALA)
which is an essential fatty acid found in high
concentrations in certain plant oils, such as mustard oil,

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